From Analytics
Founder / Grow / Analytics
Stop reporting vanity metrics. Start making decisions with data.
Analytics should tell you why users convert, churn, pay and return. We help founders build decision-grade metrics, attribution and unit economics before growth gets noisy.
The right dashboard should change decisions, not decorate investor updates.
Most early analytics is either missing or misleading.
Signups and traffic look useful until you need to explain retention, CAC or channel quality.
Blended CAC hides channel truth
Averages make weak channels look acceptable and strong channels look less important.
Retention is not instrumented
You see user counts, but not what drives activation, repeat usage or churn.
No shared North Star
Product, growth and fundraising conversations use different definitions of progress.
What we set up
A metrics layer that supports product, growth and investor conversations.
Analytics stack
GA4, Mixpanel, Amplitude, PostHog or another stack selected and instrumented correctly.
North Star framework
One core metric with supporting metrics by product stage and business model.
Product analytics
Activation, retention, onboarding drop-offs and paid/free behavior differences.
Attribution
Channel-level reporting that separates scalable acquisition from one-off noise.
Unit economics
Fully loaded CAC, payback, LTV/CAC and runway impact.
Analytics output
A measurement system that can survive investor questions.
Metric framework
North Star, supporting KPIs and definitions the team can use consistently.
Tracking plan
Events, properties, funnels and attribution structure for implementation.
Investor reporting view
The metrics that explain product health, growth quality and economics.
Grow
Build analytics that change decisions.
Tell us what you track now and where decisions still feel like guesses.
- Metric framework
- Tracking plan
- Investor reporting view
Best before scaling paid acquisition or entering serious fundraising conversations.